Pendampingan Digitalisasi Usaha dan Penguatan Kelembagaan Kelompok Usaha Bersama (KUB) Pengrajin Pandai Besi dalam Menghadapi Persaingan Industri Modern
DOI:
https://doi.org/10.35309/dharma.v6i2.717Keywords:
MSME digitalization, blacksmithing, Participatory Action Research, Joint Business Group, community serviceAbstract
The blacksmithing industry is a hereditary micro-enterprise sector that supports household livelihoods in Dupok Village, but it continues to face low digital literacy and conventional marketing practices. This community service program aimed to strengthen business digitalization capacity and the institutional capacity of a Joint Business Group (Kelompok Usaha Bersama/KUB) involving 25 blacksmith partners. A Participatory Action Research (PAR) approach was implemented through five cycles: problem identification, action planning, action implementation, monitoring, and reflection. Evaluation used pre- and post-program questionnaires, monitoring observation sheets, and focus group discussions. Results indicate increases in social media use (32% to 76%), active marketplace accounts (16% to 64%), financial record-keeping (24% to 72%), digital catalog ownership (8% to 68%), and out-of-region sales (20% to 48%). Average monthly orders rose from 12 to 18, and average monthly revenue increased from IDR 2,500,000 to IDR 3,100,000. Partner satisfaction ranged between 76% and 88%. These findings indicate a positive trend in digital capacity and business performance, although institutional strengthening of the KUB remains at an early stage and requires continued mentoring
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